Before my role at L2TMedia, I have to say I knew little about SEO. I have learned about SEO best practices and how to properly optimize content, and I now understand the importance of SEO when it comes to content in the digital sphere.

I have been Google Analytics certified and I work with SEO almost every day. One of the bigger ongoing projects I had at L2T was revamping our onsite page templates for better SEO value for our clients. This included looking at what people are searching for when it comes to car research and using those popular keywords to form content topics, page titles, and throughout the content itself.

You can be a great writer, but to be a great writer in 2022, SEO is a must.