At ZDNET, I came up with a new article series as a different way to approach presenting our commerce content. I launched the “Everything You Need” series in June 2023 with a focus on presenting a specific situation and the products that would be most beneficial for it. The EYN article series has become a mainstay for ZDNET’s Advice content strategy, and is a unique way to present evergreen content to compliment our best lists.
Allison Murray 